Press Releases:

North Miami Enlists Ethos FR(R) to Reduce City's Carbon Footprint 

Thursday February 14, 9:00 am ET

City to Use Ethos Fuel Reformulator in All Municipal Vehicles
SAN DIEGO, CA--(MARKET WIRE)--Feb 14, 2008 -- Ethos Environmental, Inc. (OTC BB:ETEV.OB - News), a San Diego-based company, announced that as a leader of the green effort in South Florida, the City of North Miami has recently decided to make Ethos Fuel Reformulator a part of their environmental plan. Following the results of a standard testing protocol, the decision was made to use Ethos FR® in all of the City of North Miami's municipal vehicles. Approval came from Mayor Kevin Burns and City Manager, Clarance Patterson after the Ethos product performed beyond expectations in test vehicles.

After treatment with Ethos FR®, the City of North Miami's test vehicles showed a 12% improvement in fuel economy, and use of the Ethos product has been shown to reduce emissions up to 30% in similar testing. Thus a city the size of North Miami -- which currently uses approximately 300,000 gallons of fuel per year -- can reduce its harmful emissions by approximately 500 tons per year with the use of Ethos FR®.

Mayor Burns has been an active participant in the City of North Miami's growing green movement. Last year he participated in the 2007 Mayors Climate Protection Summit in Seattle, WA taking part in a panel on grassroots green initiatives. Burns is also one of more than 700 mayors who have signed the U.S. Mayors Climate Protection Agreement, committing to reduce carbon emissions in their locality to 7% below 1990 levels, a goal in line with the Kyoto Protocol.
Ethos FR® is an ester-based fuel reformulating product that reduces harmful emissions while improving both fuel mileage and engine performance. Ethos FR®'s ability to integrate easily with existing fueling infrastructures makes it both an effective and realistic pro-environmental step that can be implemented by municipalities of all sizes.

Prior to the testing period, Walter Branch of EnviroSafe Enterprises, a distributor of Ethos Environmental East, met with the City of North Miami Public Works Director, Mark E. Collins and Fleet Superintendent, Clifford Taylor to assess the emission reduction and fuel saving opportunities available with the use of Ethos FR®.

Ethos Environmental East has been working for over a year with Lee Mar Building & Construction, a major excavating contractor in Fort Myers, Florida. In partnership with the South Florida Water Management District and Florida Fish & Wildlife Commission, Lee Mar recently completed work on the Lake Okeechobee Project. With the use of Ethos Fuel Reformulator in construction vehicles, Lee Mar experienced fuel savings between 8% and 10%, while opacity testing revealed more than a 30% reduction in pollutants.

Also in Fort Myers, Ethos Environmental East has been working with Good Wheels Bus Services to achieve a 10% improvement in fuel economy with the use of Ethos FR®. Ethos Environmental East and its representatives are currently in negotiations with several municipalities and additional large commercial companies throughout the State of Florida to improve mileage and reduce greenhouse gas emissions.
http://www.reuters.com/article/pressRelease/idUS170351+14-Feb-2008+MW20080214
http://biz.yahoo.com/iw/080214/0361786.html

Two More Florida Cities Mandate Ethos FR(R) for All City Vehicles (Bal Harbor and Boca Raton)

Wednesday June 25, 10:39 am ET
SAN DIEGO, CA--(MARKET WIRE)--Jun 25, 2008 -- Ethos Environmental, Inc. (OTC BB:ETEV.OB - News), a San Diego-based company, announced that two more south Florida municipalities have joined the City of North Miami in mandating the use of Ethos FR in all city vehicles. In March of this year, the City of North Miami completed a testing protocol that resulted in a 12.5% improvement in fuel economy and a 19.34% reduction in harmful emissions with the use of Ethos Fuel Reformulator. Based on those results, North Miami mandated the use of Ethos FR for the entire city fleet.

Now, neighboring communities Bal Harbor and Boca Raton have completed their own testing periods. Bal Harbor Mayor Howard Berlin, along with the City Council, confirmed that the city's test vehicles showed a 12.6% improvement in fuel economy along with a reduction in harmful emissions -- as measured in opacity -- of 34%. Bal Harbor will be using Ethos FR?? in all city vehicles, effective immediately.

In the nearby city of Boca Raton, a four-month testing period on municipal vehicles has also yielded excellent results. Boca Raton has authorized a purchase order to supply Ethos FR for all city vehicles for one year.

Patrick Glennon, president of Ethos Environmental East, Inc., said, "We are very excited that these cities have seen the benefit of using Ethos FR. This is an area of the country with high expectations for air quality and these cities have recognized that by using Ethos Fuel Reformulator they can bring immediate improvement to their environment and save on fuel budgets too. We commend the cities of Bal Harbor and Boca Raton for their extensive testing, and we look forward to continuing our service to them."

Ethos FR is an ester-based fuel reformulating product that reduces harmful emissions while improving both fuel mileage and engine performance. Ethos FR's ability to integrate easily with existing fueling infrastructures makes it both an effective and realistic pro-environmental step that can be implemented by companies and municipalities of all sizes.

http://biz.yahoo.com/iw/080625/0410431.html

Ethos FR(R) Wins Title as Official Fuel Reformulator for Firestone Indy Lights Series

INDIANAPOLIS, IN, May 20 (MARKET WIRE) –
 On the eve of the 2008 Firestone Freedom 100 race at Indianapolis Motor Speedway, officials have named Ethos FR(R) Official Fuel Reformulator of the Firestone Indy Lights Series. After testing at the Homestead-Miami Speedway in March, Ethos FR(R) won the organization's approval by reducing friction, lowering emissions, and increasing fuel mileage in FILS cars.

    Ethos Fuel Reformulator(R) is manufactured by Ethos Environmental, Inc.
(OTCBB: ETEV), a San Diego-based corporation that produces award-winning fuel reformulating products to help industries meet environmental regulations and relieve skyrocketing fuel costs. Ethos Fuel Reformulator uses ester technology to lubricate and clean engines, resulting in an average 7-19% increase in miles per
gallon, reduced emissions of 30% or more, and increased vehicle performance.

    Each year, the Firestone Indy Lights Series brings the Firestone Freedom 100 to the fabled Brickyard on the Friday before the Indianapolis 500. By using Ethos Fuel Reformulator, the Firestone Indy Lights cars will experience the benefits seen by Indy legend Al Unser Jr., and Indy Lights driver Al Unser III,
both regular users who have endorsed Ethos FR(R).

    Al Jr. says, "I believe wholeheartedly in the Ethos FR(R) product. The adoption of Ethos FR(R) for the Firestone Indy Lights Series proves once again that the Indy Racing League is always finding new ways to promote going green."

    Roger Bailey, executive director of the Firestone Indy Lights Series, agrees: "The Indy Racing League has been the standard bearer in the greening of motorsports. We've been considering our options in how to make our series greener, and adding Ethos FR(R) was the best way for us to do our part for the environment."

    Butch Meyer, technical director for the Firestone Indy Lights Series, adds: "The Indy Racing League has always been an innovator in bringing revolutionary products from the race track to the consumer. Ethos FR(R) is a product that people need to know about with fuel prices on the rise."

    Miguel Gallimore, president of Ethos distributor For Earth, Inc., says: "We're proud to be a team sponsor of the Firestone Indy Lights Series because the Indy Racing League understands the importance of the green initiative. The Ethos FR(R) product is all natural, reduces emissions, and improves gas mileage. Now it's going into the Firestone Indy Lights Series race cars, which is a great opportunity for everyone."

 Ethos FR(R) is an ester-based fuel reformulating product that reduces harmful emissions while improving both fuel mileage and engine performance. Ethos FR(R)'s ability to integrate easily with existing fueling infrastructures makes it an effective and realistic pro-environmental step that can be implemented by organizations and municipalities of all sizes.

http://www.reuters.com/article/pressRelease/idUS157170+20-May-2008+MW20080520?sp=true

Ethos FR(R) Helps Provide Cleaner Air
SAN DIEGO, CA, Jan 15 (MARKET WIRE) --

Ethos Environmental, Inc., (OTCBB: ETEV) a San Diego-based company, announced that Allied Waste Services of San Diego has dramatically decreased its San Diego county fleet emissions by 71 percent, in part through the use
of Ethos FR(R), a non-toxic and non-hazardous ester-based fuel reformulator. The fleet average opacity emission testing in 2007, was 6.32% compared with 21.6% in 2001, an impressive reduction in particulate matter.
 
Six months after beginning the Ethos FR(R) program, Allied Waste's district manager, Jim Ambroso said the company received an Earth Day Corporate Award from the City of San Diego for what they had done for the environment.
With the continued use of Ethos FR(R), Allied has reduced atmosphere particulates from its Chula Vista fleet alone by more than 500 tons a year.

The Ethos FR(R) program implemented by Allied Waste runs in unmodified Diesel engines and integrates easily with existing fueling infrastructures. In addition to better engine performance, the Ethos FR(R) product reduces both fuel and maintenance costs, and is safe to handle.

Allied Waste Industries provides collection, recycling and disposal services to residential, commercial and industrial customers throughout the United States.
http://www.reuters.com/article/pressRelease/idUS151319+15-Jan-2008+MW20080115

Client Testimonial
2001 Chevy Express Van
My 01 Express Van is a work truck (I'm a locksmith in North Texas/DFW) with 147,567 miles on it. I always averaged between 13 & 14 MPG . I just finished my 4th tank with Ethos FR and have watched the increase.

My last MPG before using Ethos was 13.0 MPG.
My first tank computed to 13.3 MPG
2nd tank..............13.9
3rd tank...............14.8
4th tank...............15.2 >>>>>>>>>THAT IS A 16.9% increase!!!
I am now 100% sold on Ethos FR!  I added 5oz in the oil and 3 oz pre 10gal on first tank, 1oz per 10gal on 2,3,4 tanks.

On the first tank I instantly noticed a difference in the way my van ran... but was unimpressed with the MPG. I decided to keep trying it, it kept running better and the MPG increased to 13.9. Halfway though the 3rd tank I started getting excited.... and was extremely happy with 14.8. I have to say I was blown away with the results of the 4th tank.   I'm in North Texas where it is upper 90s and high humidity, using my A/C - sometimes on MAX/HIGH, which kills your MPG.
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You tube links:
http://uk.youtube.com/watch?v=V4iBGO97CFM  Fox News
http://uk.youtube.com/watch?v=hVDSalVZeDQ Private Consumer
http://uk.youtube.com/watch?v=OlYeMi1FmeU NBC News

This is a video testimonial from a trucking company:
http://dwp.bigplanet.com/greenamerica/joejacobson/ Blurb:  "Our results were nothing less than spectacular. The Detroit Series 60 truck had a 9% increase in its miles per gallon and the Caterpillar truck had a 22% improvement. The drivers reported a significant reduction in smoke from the exhaust, more power from the truck, reduced noise, and significantly better fuel economy. One driver was quoted as saying 'I have never gone this far on a tank of fuel.' The improvement was realized over the duration of the test."